When asked in a recent study, 53% of Americans described where they live as suburban. Neither urban nor rural, suburbia, that much maligned residential outgrowth of the Anthropocene period, is not without its champions, however noir they might be. The July 2016 issue of ELLE sets its Fall 2016 fashion preview starring Hedvig Palm in the suburbs of what could be just about anywhere. The conceit of the story photographed by Azim Haidaryan and styled by David Vandewal is the swapping of the catwalk for the ’burbs (translation, “real” world) as a setting for some of the season’s most intriguing looks. To that end, Hedvig (pictured) is shown wearing a shirt, skirt, and boots by Balenciaga in a sunny parking lot, which has doubled as a site for a youth martial arts demonstration. The juxtaposition between the Swedish beauty dressed in a floral ensemble whilst boys and girls clad in black uniforms cinched with variously colored belts chop and kick is striking. What ends up happening over the course of the story, however is that Hedvig’s disarming elegance makes this somehow “real” world of the suburbs in fact look hollow. High fashion turns the ’burbs on its head and flipping the script is none other than Hedvig herself. 

Credits include: Publication, ELLE July 2016; Title, “Get Real”; Photography, Azim Haidaryan; Styling, David Vandewal; Hair, Ward Stegerhoek at the Wall Group for Living Proof; Makeup, Alice Lane at the Wall Group for Chanel; Manicure, Geraldine Holford at the Wall Group for Dior Beauty; Casting, Sisi Chonco for Zan Casting; Set design, Lou Asaro at Marek and Associates; Production by wantedmedia.com; Styling assistance, Daniel Gaines and Megan Soria.

Hedvig Palm | ELLE July 2016 (Photography: Azim Haidaryan)

Hedvig Palm | ELLE July 2016 (Photography: Azim Haidaryan)