“Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo.” Last season for Gucci those extravagantly dressed kids were pictured scurrying to the rooftop of the Martim proArte Hotel in Berlin, but this season Glen Luchford and co have captured Sophia Friesen and Lia Pavlova amongst others make their way through the bustling streets of Tokyo. Set to a soundtrack by Brooklyn cold wave act Black Marble, the short film is mesmerizing. Sophia and Lia are no strangers to Gucci of course and featured on the runway in February of this year for the Italian luxury giant.

Credits include: Client, Gucci; Campaign, Women’s Ready-To-Wear Fall / Winter 2016; Clothing design, Alessandro Michele; Photography and direction, Glen Luchford; Creative direction, Christopher Simmonds; Styling, Joe McKenna; Hair, Paul Hanlon; Makeup, Yadim.