Momentum is with American designer Brandon Maxwell, who in less than a year since launching his signature clothing label today announced his Fall / Winter 2016 advertising campaign, which features a cast of top models amongst whom includes Riley Montana and Blanca Padilla. Photographed and styled by the designer himself, the campaign takes The Top of the Standard in New York as its backdrop. “This campaign shoot has been a unique and personal experience as it goes back to my roots,” Maxwell said speaking to WWD. “I initially studied photography, and I taught myself to make clothes for photo shoots with my girlfriends growing up, so this really was a full circle moment for me. All the models that are featured in the campaign have also been part of my shows, and are very loving and supportive friends.” Riley and Blanca have walked in both runway shows to date for the designer and together bring such presence to the campaign. In May of this year, Maxwell accepted the Council of Fashion Designers of America’s Swarovski Award for Womenswear at the CFDA Fashion Awards.

Please visit wwd.com to read more about this campaign.

Credits include: Client, Brandon Maxwell; Campaign, Women’s Ready-To-Wear Fall / Winter 2016; Clothing design, photography, styling, Brandon Maxwell; Hair, Wesley O’Meara; Makeup, Tom Pecheux.

Riley Montana & Blanca Padilla for Brandon Maxwell Fall 2016 (Photography: Brandon Maxwell)

Riley Montana & Blanca Padilla for Brandon Maxwell Fall 2016 (Photography: Brandon Maxwell)