Agent Provocateur on Monday announced its advertising campaign for Fall / Winter 2016 photographed by Mario Sorrenti featuring Abbey Lee. Marking its 20th anniversary this year, Agent Provocateur enlisted an all-star cast for the campaign celebrating modern woman that also includes stylist George Cortina. The campaign shot in New York reportedly focuses on “her needs, her lifestyle, her work, rest and playtime: the sexuality of the modern woman.” Perfect then to have cast Abbey Lee, a model and rising motion picture star whose beauty is so pronounced it has been portrayed in lethal terms. Provocant!

Please visit wwd.com to read more about this campaign.

Credits include: Client, Agent Provocateur; Campaign, Fall / Winter 2016; Clothing design, Sarah Shotton; Photography, Mario Sorrenti; Styling, George Cortina.

Abbey Lee for Agent Provocateur Fall / Winter 2016 (Photography: Mario Sorrenti)

Abbey Lee for Agent Provocateur Fall / Winter 2016 (Photography: Mario Sorrenti)