“I’m inspired by the authenticity I can find in nature, people and places, and I think it is the same quality I look for in the materials I choose,” British designer Margaret Howell describes what she seeks out in the midst of creation. No surprise, then that Erika Linder should feature in the Autumn / Winter 2016 advertising campaign for Howell’s signature label. Erika is a the sort of creative figure for whom authenticity has become a veritable byword. Photographed by Alasdair McLellan and styled by Beat Bolliger, the campaign shot in North Yorkshire exudes the sort of northerly, restrained elegance for which Margaret Howell is known.

Please visit margarethowell.co.uk to see this campaign in full.

Credits include: Client, Margaret Howell; Campaign, Women’s Ready-To-Wear Autumn / Winter 2016; Clothing design, Margaret Howell; Photography, Alasdair McLellan; Styling, Beat Bolliger; Hair, Duffy; Makeup, Miranda Joyce; Casting, Madeleine Østlie.

Erika Linder for Margaret Howell Autumn / Winter 2016 (Photography: Alasdair McLellan)

Erika Linder for Margaret Howell Autumn / Winter 2016 (Photography: Alasdair McLellan)