Vera Van Erp stars in the Gucci Guilty fragrance campaign photographed by Glen Luchford and styled by Suzanne Koller. If critics were divided on Jared Leto’s performance as the Joker in this summer’s Suicide Squad (2016), then they ought to find accord in this steamy series set in a baroque Venetian palazzo. The campaign reportedly will unfold as a sequence of video flashbacks recalling a highly sensual (read sexual) evening. The campaign is set to break worldwide in late September and for now it can be glimpsed all over social media.

Please visit wwd.com to read more.

Credits include: Client, Gucci; Campaign, Guilty; Photography, Glen Luchford; Styling, Suzanne Koller.

 

Vera Van Erp for Gucci Guilty (Photography: Glen Luchford)

Vera Van Erp for Gucci Guilty (Photography: Glen Luchford)