Pat McGrath knows a thing or two about creating demand. Her spontaneous release of limited edition products under her signature Pat McGrath Labs label has reportedly crashed servers, which in turn only intensified demand. When they do launch, such as her latest Metalmorphosis 005, they quickly sell out a month in advance. Experimentation is essential to her methodology, which has yielded an array of offerings, many of which incorporate glitter. The November 2016 issue of Vogue trains its beauty pages on Pat’s latest brilliance in a feature with Grace Elizabeth photographed by Ben Hassett. Vogue’s Jessica Kerwin Jenkins rightly highlights the ephemeral quality to glitter, which is best suited to runway shows typically lasting no more than a dozen minutes. Pat McGrath Labs have gone a long way to tackling this conundrum by engineering products that extend their life beyond the runway and into everyday life. Whether readers can actually get their hands on these products will be down to their ability to be click their way through patmcgrath.com on launch days. Until then, take a page out of the latest issue of Vogue and pin up beautiful Grace Elizabeth portrait as a constant reminder that glitter can be forever.

Credits include: Publication, Vogue November 2016; Title, “Beauty: Flecks Appeal”; Photography, Ben Hassett; Beauty editorial, Celia Ellenberg; Fashion, Jasmine Hassett; Hair, Ilker Akyol; Makeup, Pat McGrath Labs.

Grace Elizabeth | Vogue November 2016 (Photography: Ben Hassett)

Grace Elizabeth | Vogue November 2016 (Photography: Ben Hassett)