Diplomacy is important. Luxury footwear brand Aquazzura, founded in Florence, Italy in 2011 by designer Edgardo Osorio, knows as much and this week duly appointed Arizona Muse as its ambassador. The American beauty assumes a role for which her charm, elegance, and refinement are perfectly suited. The role of ambassador for nation states is a relatively recent phenomenon dating back to the late 19th century. Benjamin Franklin is widely known to have been the first envoy sent to France in 1776 by a then fledgling union of 13 former British colonies. It was not until 117 years later in 1893 that the United States followed the lead of Great Britain, France, Germany, and Italy a year earlier by naming its own British ambassador. Brand ambassadors are still a more recent phenomenon, but diplomacy, albeit at a symbolic level, is of supreme importance. Aquazzura, it must be noted, could not be in better hands than in Arizona’s.

Credits include: Client, Aquazzura; Designer, Edgardo Osorio; Photography, Alvaro Beamud Cortés.

Arizona Muse has been named Aquazzura Ambassador (Photography: Alvaro Beamud Cortés)

Arizona Muse has been named Aquazzura Ambassador (Photography: Alvaro Beamud Cortés)