MILAN — Many hours before Price Waterhouse Coopers was busily shuffling envelopes nine time zones away in Los Angeles, Domenico Dolce and Stefano Gabbana were putting in finishing touches to make sure their story came out a winner. And did it ever! The Dolce & Gabbana Fall / Winter 2017 runway show Sunday afternoon all but abandoned a traditional model casting and instead went straight for its front rows, which the brand has methodically cultivated over the years making it the beloved brand it is today. They are not without their critics, but what can be said about the designers is their commitment to making anyone who wears their clothes feel just as extravagant. The show itself included over 120 looks, which were worn on the runway by a cast of models, musicians, celebrities, and their progeny, all of whom defied any semblance of a typical high fashion casting in which the wearer is subordinate to the worn. This show was all about its cast, and let it not be understated, the legions of followers they brought to the occasion. Next Management alone contributed nearly 20 names to the roster, drawn from across its global network of friends and family including Negin Mirsalehi, Grace Elizabeth, Shea Marie, Leila Goldkuhl, Daisy Clementine, Pyper America, Starlie Cheyenne, Lucky Blue, Stormi Bree, Maria Clara, Lorena Maraschi, Helena Bordon, Kristina Bazan, Harley Viera Newton, Dylan Jagger Lee, Alice Dellal, Andrea Dellal, and Charlotte Olympia. A simple back of envelope calculation puts their combined audiences on Instagram alone at nearly 10 million. Scale up for the entire cast and the combined audience makes a mockery of even the most enterprising public relations efforts to capture attention. Flip over that envelope, look inside, and make no mistake about Sunday’s winners, Dolce & Gabbana.

That’s all from Milan…next stop, Paris.

Credits include: Client, Dolce & Gabbana; Collection, Ready-To-Wear Fall / Winter 2017; Clothing design, Domenico Dolce, Stefano Gabbana; Styling, Tabitha Simmons; Hair, Guido Palau; Makeup, Pat McGrath; Casting, Décio Santos; Video, Damien Neva at Next Management.