“Fun, sexy and … even a little dangerous.” Steve Madden could be talking about anybody and yet only one woman truly fits this description quoted in Footwear News. Enter Caroline Vreeland, face of the Steve Madden Pre-Fall 2017 advertising campaign, set to go live Thursday, first of June. The brand has been preparing the ground for Caroline’s arrival across its digital platforms, which have no doubt whet appetites for a collaboration that makes supreme sense. Caroline is poised to deliver. “The woman who wears a Steve Madden shoe is active, adventurous, fashion-forward and not afraid to be daring when it comes expressing herself through fashion,” Caroline said speaking with Footwear News.

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Credits include: Client, Steve Madden; Campaign, Pre-Fall 2017.

Caroline Vreeland for Steve Madden Pre-Fall 2017 (Photography: Courtesy of Steve Madden)

Caroline Vreeland for Steve Madden Pre-Fall 2017 (Photography: Courtesy of Steve Madden)