Never mind winter, fall is coming. More to the point, the Steve Madden Fall 2017 advertising campaign has arrived and its face is most unforgettable, namely that of Caroline Vreeland. Steve Madden tapped into his muse for the Pre-Fall campaign and since has not looked back. In fact, Madden and co put the pedal to the metal for the latest campaign. “I’m sooo honored to be the first-ever face of Steve Madden,” said an exuberant Caroline on her Instagram account today announcing the campaign. In the coming months, the leaves will fall from the trees, but for now it is Caroline Vreeland who has gravity and all its attractive force.

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Credits include: Client, Steve Madden; Campaign, Fall 2017; Photography, Elaine Constantine; Creative direction, Matthew J. Ellenberger; Hair, Chi Wong; Makeup, Benjamin Puckey; Production, The Production Factory.

Caroline Vreeland for Steve Madden Fall 2017 (Photography: Elaine Constantine)

Caroline Vreeland for Steve Madden Fall 2017 (Photography: Elaine Constantine)