“As the urban casualwear collection from HUGO BOSS, BOSS Orange sends an easy-going message,” so far so good. “The laid-back lifestyle fashions appeal to men and women who set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindset. Shoes and accessories join licensed watches, eyewear and fragrances to perfect the uncomplicated, modern look.” Never mind the corporate branding statement, let’s get down to brass tacks and simply announce that Aiden Curtiss (pictured) and Leila Goldkuhl star in the BOSS Orange Fall 2017 advertising campaign photographed by Dario Catellani. Aiden and Leila make a sensible casting, after all both set stock in individuality and cultivate mobility and spontaneity as parts of their personal mindsets. Huzzah!

Please visit hugoboss.com.

Credits include: Client, Hugo Boss; Campaign, BOSS Orange Fall 2017; Photography, Dario Catellani; Hair, Mari Ohashi; Makeup, Adrien Pinault.

Aiden Curtiss for BOSS Orange Fall 2017 (Photography: Dario Catellani)

Aiden Curtiss for BOSS Orange Fall 2017 (Photography: Dario Catellani)