News of this collaboration broke back in July, but now just days ahead of its launch on November 2nd, Erdem x H&M has surfaced with a wave of advertising. Front and center for the campaign by photographer Michal Pudelka, Grace Hartzel stands tall wearing a dress from the capsule line by celebrated designer Erdem Moralioglu. His signature line is a darling of London fashion and genuine favorite amongst celebrity fans including Alexa Chung. “From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem x H&M, he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” said H&M creative advisor Ann-Sofie Johansson speaking to WWD. Worn by Grace, a dress for $299 (£149) looks a positive steal.

This collection debuted last week in Los Angeles. Read more at hm.com.

Credits include: Client, H&M; Campaign, Erdem x H&M Fall 2017; Photography, Michal Pudelka; Styling, Mattias Karlsson; Hair, Lyndell Mansfield; Makeup, Petros Petrohilos; Manicure, Trish Lomax.

Grace Hartzel for Erdem x H&M Fall 2017 (Photography: Michal Pudelka)

Grace Hartzel for Erdem x H&M Fall 2017 (Photography: Michal Pudelka)