The wave in advertising for Erdem x H&M has its companion on the editorial side. Look no further than the October 2017 issue of Vogue México for a story by photographer Jason Kibbler starring Piero Méndez. The strong romantic theme running through the collection by Erdem Moralioglu is evident in this story, which draws solely from the capsule line for H&M. Piero (pictured) for his part plays troubadour wearing a wool coat with double button, sweatshirt, silk pajama print shirt and pant, and classic leather shoe, all by Erdem x H&M. The editorial merits of this story are certainly open to question, but few readers would doubt the voracity H&M has for all but guaranteeing this latest designer collaboration be another in a long line of its commercial successes.

Visit vogue.mx to see this story in full.

Credits include: Publication, Vogue México October 2017; Title, “Tú & Yo”; Photography, Jason Kibbler; Styling, Miguel Enamorado; Hair, Hiro & Mari at Salon87 using Bumble and bumble; Makeup, Yuki Hayashi at Streeters using NARS Cosmetics; Manicure, Natalie Pavloski; Photography assistance, James Schieberl, Sam Dong; Digital, Andy Bartley; Set design, Juliet Jernigan; Casting, David Chen.

Piero Méndez | Vogue México October 2017 (Photography: Jason Kibbler)

Piero Méndez | Vogue México October 2017 (Photography: Jason Kibbler)