There was good news for once today, Wednesday, namely, the release of the Alberta Ferretti Spring / Summer 2018 advertising campaign by Mario Sorrenti starringĀ Binx. Any campaign worth its salt embodies the ideas and attitudes of the brand and its designer. In the case of this series styled by Carine Roitfeld, it is the romanticism and femininity of Alberta Ferretti that is being communicated by Binx. When Vogue profiled her this autumn, Binx was lauded for the enduring relationships she has forged throughout her career, bonds which have been instrumental in making her a household name in an age when celebrity and social media dominate. Binx was never one to follow and her presence in this campaign is a beacon for Alberta Ferretti faithful.

Visit albertaferretti.com to see more.

Credits include: Client, Alberta Ferretti; Campaign, Spring / Summer 2018; Photography, Mario Sorrenti; Styling, Carine Roitfeld; Creative direction, Alex Wiederin at Buero New York; Hair, James Pecis; Makeup, Kanako Takase; Casting, Piergiorgio Del Moro.

Binx for Alberta Ferretti Spring / Summer 2018 (Photography: Mario Sorrenti)

Binx for Alberta Ferretti Spring / Summer 2018 (Photography: Mario Sorrenti)