The new Coach campaign broke. It’s dominating feeds, much like anything Steven Meisel photographs, and rightly so. Front and center in the campaign for Spring / Summer 2018 is Nisaa Pouncey. Dial back to October when Nisaa last figured on this page. It was Vogue then, today it’s her first major advertising campaign. That rapid evolution speaks volumes and suggests greater feats are in store for Nisaa. True to the luxury brand’s heritage, New York figures prominently in the shape of a Manhattan skyline bathed in warm late afternoon sunlight. The magic hour is made all the more enchanting by Nisaa just like this Wednesday before Christmas is made all the more palatable by the release of this campaign.

Visit YouTube to see more about this campaign.

Credits include: Client, Coach 1941; Campaign, Women’s Ready-To-Wear Spring / Summer 2018; Creative direction, Stuart Vevers; Photography, Steven Meisel; Art direction, Fabien Baron; Styling, Karl Templer; Hair, Guido Palau; Makeup, Pat McGrath; Production design, Stefan Beckman; Casting, Ashley Brokaw.

Nisaa Pouncey for Coach 1941 Spring / Summer 2018 (Photography: Nisaa Pouncey)

Nisaa Pouncey for Coach 1941 Spring / Summer 2018 (Photography: Nisaa Pouncey)