This just in, today in fact, Alexa Chung can now add to her CV international spokesperson for L’Oréal Professionnel. The news broke early Wednesday on the brand’s Instagram, which WWD later confirmed. “A fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognizable style icons of her generation,” the brand said in a statement quoted by WWD on Wednesday. “She is the most Parisian of Londoners, and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage.” Alexa reportedly will front the two product launches for L’Oréal Professionnel: the Parisian Nudes hair color line and Pro Fiber, a hair-repair collection.

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Credits include: Client, L’Oréal Professionel.

Alexa Chung named face of L'Oréal Professionnel (Photography: Courtesy Photo)

Alexa Chung named face of L’Oréal Professionnel (Photography: Courtesy Photo)