Happy New Year! There is so much promise this time of year so long as no one hits any damn buttons. Realizing said promise today is none other than Oumie Jammeh, who has landed her first major advertising campaign for Valentino. It was the first day of October 2017 in fact when Oumie and Valentino were on the same page. A full 94 days ago it was the women’s Spring / Summer 2018 runway show in Paris, today it’s the campaign by Inez & Vinoodh. Oumie enjoyed a stellar first season last autumn and received rightful plaudits for it from the likes of Vogue.com, but today she makes good on that promise with the hard currency of any rising modeling career, advertising. Expect more from Oumie and for that matter 2018.

Visit valentino.com to see more of this campaign.

Credits include: Client, Valentino; Campaign, Women’s Ready-To-Wear Spring / Summer 2018; Creative direction, Pierpaolo Piccioli; Photography, Inez van Lamsweerde and Vinoodh Matadin; Styling, Joe McKenna; Choreography, Stephen Galloway; Hair, Paul Hanlon; Makeup, Diane Kendal; Casting, Patrizia Pilotti.

Oumie Jammeh for Valentino Spring / Summer 2018 (Photography: Inez & Vindoodh)

Oumie Jammeh for Valentino Spring / Summer 2018 (Photography: Inez & Vindoodh)

Oumie Jammeh for Valentino Spring / Summer 2018 (Photography: Inez & Vindoodh)

Oumie Jammeh for Valentino Spring / Summer 2018 (Photography: Inez & Vindoodh)