Advertising abound! This just in, the Givenchy Spring / Summer 2018 campaign by Steven Meisel starring Piero Mendez. Shot in a private mansion in Upstate New York, the campaign draws its energy from youth unleashed. “I wanted the models’ attitude to be engaging so I asked them to just be themselves (…) I think that they really capture the spirit of a generation that loves fashion, but most of all they love making it their own,” says artistic director Clare Waight Keller in a statement released by the brand. Piero conveys that attitude rather effectively. Piero’s unmediated gaze is captured crisply, not unlike a boot heel crushing mirrored glass on the floor.

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Credits include: Client, Givenchy; Campaign, Men’s Ready-To-Wear Spring / Summer 2018; Artistic direction, Clare Waight Keller; Photography, Steven Meisel; Styling, Joe McKenna; Hair, Guido Palau; Makeup, Pat McGrath; Casting, Piergiorgio Del Moro, Samuel Ellis.

Piero Mendez for Givenchy Spring / Summer 2018 (Photography: Steven Meisel)

Piero Mendez for Givenchy Spring / Summer 2018 (Photography: Steven Meisel)