On New Year’s Day Saint Laurent broke its Summer 2018 on Instagram, right about the same time the rest of the world was waking up from previous night, last year. The short film by Inez & Vinoodh set to New Order’s 1983 single “Blue Monday” is intoxicating, not least for a strong cast that includes Hiandra Martinez. Today a print component for the advertising campaign has surfaced and features a ravishing Hiandra perched high up on a Gotham rooftop. Hiandra of course got her start with Saint Laurent as an exclusive for Spring 2017 for what was Anthony Vaccarello’s debut for the house. This is Hiandra’s fourth advertising appearance for Saint Laurent and arguably her strongest yet.

Credits include: Client, Yves Saint Laurent; Campaign, YSL 14 Saint Laurent Summer 2018; Creative design, Anthony Vaccarello; Styling, Alastair McKimm; Hair, Shay Ashual; Makeup, Kanako Takase; Casting, Piergiorgio Del Moro, Samuel Ellis.

Hiandra Martinez for Saint Laurent Summer 2018 (Photography: Inez & Vinoodh)

Hiandra Martinez for Saint Laurent Summer 2018 (Photography: Inez & Vinoodh)