The disconnect between runway and retail is well worn. What appears on the runway can typically take upwards of six months before it reaches stores. Designers from Tom Ford to Tommy Hilfiger have experienced a range of success showing see-now, buy-now collections, but they remain the exception rather than the rule. For Chitose Abe, creative director at Sacai, the traditional model still holds, to wit the Sacai Spring / Summer 2018 advertising campaign starring Eli Epperson recently saw light of day. This campaign is for a collection first shown back in late June of 2017. Good things, though come to those who wait, and that much is true for the campaign photographed by Craig McDean and styled by Karl Templer. The creative treatment for the series is split between portraits shot in a studio and outdoors in Brooklyn’s Red Hook neighborhood. This hybridization goes to the heart of Abe’s work, which has long celebrated the marriage of disparate layers and patterns into wholly new forms. That Eli is the focal point of the men’s advertising campaign speaks to his versatility as a model. There is no disconnect with Eli, only harmony.

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Credits include: Client, Sacai; Campaign, Men’s Spring / Summer 2018; Creative design, Chitose Abe; Photography, Craig McDean; Styling, Karl Templer; Hair, Guido Palau; Makeup, Diane Kendal; Casting, Michelle Lee.

Eli Epperson for Sacai Spring / Summer 2018 (Photography: Craig McDean)

Eli Epperson for Sacai Spring / Summer 2018 (Photography: Craig McDean)

Eli Epperson for Sacai Spring / Summer 2018 (Photography: Craig McDean)

Eli Epperson for Sacai Spring / Summer 2018 (Photography: Craig McDean)