There is a new women’s Marc Jacobs fragrance, the first of its kind in four years for the brand. With it comes a spanking new advertising campaign photographed by Alasdair McLellan starring Marc Jacobs favorite Aube Jolicoeur. Shot on the shores of Ranchos Palos Verde, California, the campaign is meant to evoke themes of friendship, love, and sisterhood. Imagine the glimmer of sunlight on a clear day over blue ocean with notes of bright crystallized cloudberries, solar yet creamy daisy tree petals, and a warm blend of cashmere musks and driftwood, this is Daisy Love. The fragrance debuts globally this month. As for Aube, this is her fourth advertising outing for Marc Jacobs along with the categories of beauty, collection, and eyewear. In other words, Aube is blooming.

Visit marcjacobsfragrance.com to see more.

Credits include: Client, Marc Jacobs Fragrance; Campaign, Daisy Love; Photography, Alasdair McLellan; Creative direction and styling, Katie Grand; Hair, Anthony Turner; Makeup, Miranda Joyce; Casting, Anita Bitton at The Establishment NY.

Aube Jolicoeur for Marc Jacobs Daisy Love Spring 2018 (Photography: Alasdair McLellan)

Aube Jolicoeur for Marc Jacobs Daisy Love Spring 2018 (Photography: Alasdair McLellan)