There is a new women’s fragrance in town! DKNY Stories launches today and fronting the advertising campaign is none other than Grace Hartzel. The print component of the campaign by photographer Gregory Harris pictures Grace high above the streets of Manhattan. The campaign’s slogan “NY Made Me” undoubtedly rings true for label founder Donna Karan and comes to life on a Midtown rooftop with the Empire State Building looming in the background. Narratives are central to the species and are duly given marketing prominence in the fragrance’s very name. Casting Grace as the campaign face is sure to seal the deal and help to make this a fragrance a smashing success.

Visit donnakaran.com to see more.

Credits include: Client, DKNY; Campaign, DKNY Stories; Photography, Gregory Harris; Esther Matilla Oubina; Hair, Jidai Tomo; Makeup, Karan Franjola; Manicure, Maki Sakamoto.

Grace Hartzel stars in the advertising campaign for DKNY Stories (Photography: Gregory Harris)

Grace Hartzel stars in the advertising campaign for DKNY Stories (Photography: Gregory Harris)