At this point fashion can be divided between that which came before and that which came after Demna Gvasalia. The Georgian creative designer has gone a long way to changing the very codes used by luxury brands today. Before Demna did it for Balenciaga only fathers were wearing dad sneakers. This refreshing change or playful rearrangement, depending how one views it, of high fashion has made anything Balenciaga produces a moment to savor. The latest turn from the French luxury fashion house is of course its Winter 2018 campaign, which stars Next’s very own Kennah Lau. The Green Mountain State native is well at home in her third campaign on the trot for Balenciaga wearing a mountain of winter coats. Says Kennah on Instagram, “ive [sic] never worn so many winter jackets at once!” You don’t say, Kennah!

Visit balenciaga.com to see this campaign in full.

Credits include: Client, Balenciaga; Creative design, Demna Gvasalia; Photography, MRT; Hair, Holli Smith; Makeup, Inge Grognard.

Kennah Lau for Balenciaga Winter 2018 (Photography: MRT)

Kennah Lau for Balenciaga Winter 2018 (Photography: MRT)

Kennah Lau for Balenciaga Winter 2018 (Photography: MRT)

Kennah Lau for Balenciaga Winter 2018 (Photography: MRT)