Denim jeans will always have a place in wardrobes high and low. The versatility of this traditionally sturdy cotton twill fabric is well known and widely celebrated. No rebellion or Casual Friday can be a success without jeans! Enter, then the new H&M Denim campaign featuring Larsen Thompson and Ralph Souffrant. The campaign first surfaced on Instagram on Wednesday in a pair of posts from Larsen and Ralph. Although Q2 earnings for parent company Hennes & Mauritz missed expectations, a rebound is surely in the offing with Larsen and Ralph giving such life to this form fitting denim campaign.

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Credits include: Client, H&M; Campaign, Denim Fall / Winter 2018; Photography, Standa Merhout.

Larsen Thompson for H&M Denim Fall / Winter 2018 (Photography: Stand Merhout)

Larsen Thompson for H&M Denim Fall / Winter 2018 (Photography: Stand Merhout)

Ralph Souffrant for H&M Denim Fall / Winter 2018 (Photography: Stand Merhout)

Ralph Souffrant for H&M Denim Fall / Winter 2018 (Photography: Stand Merhout)