Devoted readers of this page have long known Grace Elizabeth to be an Estée Model, but there is even more luster to this story with news of her new fragrance campaign for Estée Lauder. Breaking Friday morning, Beautiful Belle Eau de Parfum was unveiled with, wait for it, Grace in a leading role in the campaign. Says here, “Love breaks all rules. Fall head over heels for this irreverent blend of lychee, mimosa, rose petals, orange flower, gardenia and marzipan musk. Romantic, carefree and irreverent.” Sounds about right, and with Grace as its face expect plenty of rules to be lovingly broken. Campaign also features Arthur Kulkov in a supporting role.

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Credits include: Client, Estée Lauder; Campaign, Beautiful Belle Eau de Parfum.

Grace Elizabeth for Estée Lauder Beautiful Belle (Photography: Courtesy)

Grace Elizabeth for Estée Lauder Beautiful Belle (Photography: Courtesy)

Grace Elizabeth with Arthur Kulkov on set for Estée Lauder Beautiful Belle (Photography: Courtesy)

Grace Elizabeth with Arthur Kulkov on set for Estée Lauder Beautiful Belle (Photography: Courtesy)