Advertising is not something Calvin Klein, Inc. takes lightly nor has it ever really over the decades. Denim is a category founder Calvin Klein forever changed, transforming this sturdy cotton fabric suitable for laborers into a luxury item. The rest is history. Today this commitment to denim was renewed in typical robust fashion with the unveiling of the Fall 2018 CALVIN KLEIN JEANS global campaign. Photographed by Willy Vanderperre, the campaign celebrates the wholesale reimagination of CALVIN KLEIN JEANS under the aegis of Raf Simons, chief creative officer. Bigger, democratic, the campaign opens another chapter in Simons’s meditation on America. The campaign features a half dozen models from across the Next global network including Selena Forrest, Tucker Tripp, Jeffrey Wahlberg, Eniola Abioro, Miles Brown, and Jacobi Hatch.

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Credits include: Client, Calvin Klein; Campaign, Calvin Klein Jeans Fall 2018; Photography, Willy Vanderperre; Styling, Olivier Rizzo; Hair, Anthony Turner; Makeup, Lynsey Alexander; Casting, Ashley Brokaw.

Fall 2018 CALVIN KLEIN JEANS Global Campaign (Photography: Willy Vanderperre)

Fall 2018 CALVIN KLEIN JEANS Global Campaign (Photography: Willy Vanderperre)