Without advertisers people might never realize they are individuals. Advertisers are constantly raising awareness for this issue and are making great strides in the process. The latest effort at promoting individualism comes courtesy of the new Topshop advertising campaign starring Cara Taylor, which goes by the catchy title Topshop IT. “For our creative approach, we wanted to bring the brands to life. Topshop IT is a celebration of what makes us unique, championing our customer’s individuality, exploring what fashion means to them and how they style our pieces to express themselves,” said David Hägglund, creative director, Topshop Topman, speaking to WWD. In Cara Topshop could not have found a more unique individual. There is only one Cara Taylor and that she is fronting the Topshop IT campaign will only encourage the further expression of individualism.

Credits include: Client, Topshop; Campaign, Fall 2018; Photography, Daniel Jackson; Styling, Alex White; Hair, Esther Langham; Makeup, Romy Soleimani; Casting, Stefanie Stein.

Cara Taylor for Topshop Fall 2018 (Photography: Daniel Jackson)

Cara Taylor for Topshop Fall 2018 (Photography: Daniel Jackson)

Cara Taylor for Topshop Fall 2018 (Photography: Daniel Jackson)

Cara Taylor for Topshop Fall 2018 (Photography: Daniel Jackson)