NEW YORK — Fashion, high, fast, or otherwise is a business. Mood boards and artistic declarations often obscure this fact, but unless products move at a clip, there won’t be business for long. H&M knows this and given its softness in the marketplace, the Swedish multinational clothing giant no doubt has had an eye on scoring a commercial win. The timing, then could not have been any better for Jeremy Scott and co to serve up a sumptuous commercial collaboration for the H&M x Moschino Fall 2018 runway show Wednesday night in Lower Manhattan. Scott has form for the ambitious, if not garishly unorthodox, but there is no denying the commercial translation of his creativity for Moschino. Hitched to the star of H&M, Scott’s wagon is sure to reach interstellar space not long after this capsule collection enters the marketplace on Thursday, 8 November 2018. Hastening this commercial success on the runway were no fewer than seven models at Next including Hiandra Martinez, Trevor Signorino, Aiden Curtiss, Cara Taylor, João Knorr, Grace Elizabeth, and Alexis Chaparro. Following the runway program, Diplo regaled assembled guests with, what else, sick beats. Start queuing today, this collection will sell out in no time and not a moment too soon for H&M.

Credits include: Client, H&M; Collection, H&M x Moschino Fall 2018; Creative design, Jeremy Scott; Styling, Carlyne Cerf de Dudzeele; Hair, Jimmy Paul; Makeup, Pat McGrath; Music, Michel Gaubert; Casting, Piergiorgio Del Moro, Samuel Ellis; Film, Damien Neva at Next Management.