Stop whatever you were doing and continue reading. Late on a Friday afternoon in the dead of November, the Alexander Wang Collection 1 advertising campaign starring Binx surfaced on Instagram. Photographed by Brianna Capozzi, the campaign hits many of the same notes struck at the runway show back in June and a few of its own. To start, the setting is distinctly American, the pictured block could well be in Greenpoint or some suburban enclave where the stars and stripes are hung with pride outside dwellings covered in vinyl siding. Binx in particular makes a first down wearing a number 88 cropped athletic jersey and holding a gridiron helmet. This latest advertising outing for Binx follows a long line of campaign appearances stretching back to Spring 2015, which is to say she is part of Alexander Wang’s first team. Spike the ball in the end zone, Binx, this is another victory.

Visit alexanderwang.com to preorder from this collection.

Credits include: Client, Alexander Wang; Campaign, Collection 1; Creative design, Alexander Wang; Photography, Brianna Capozzi; Styling, Haley Wollens; Hair, Jawaraw; Makeup, Yumi Lee; Casting, Piergiorgio Del Moro, Samuel Ellis.

Binx Walton for Alexander Wang Collection 1 (Photography: Brianna Capozzi)

Binx Walton for Alexander Wang Collection 1 (Photography: Brianna Capozzi)