And now for some advertising, enter Proenza Schouler. Tuesday Jack McCollough and Lazaro Hernandez unveiled the advertising campaign for what is the first drop of their PSWL Spring / Summer 2019 collection. Shot in Brooklyn by Ethan James, the campaign stars amongst others Eniola Abioro. With styling by Carlos Nazario, the campaign is a refreshing take on the world according to Proenza Schouler.  “We wanted something honest and authentic, photographically speaking, that spoke to how many of the women around us dress in their everyday lives, yet coupled with a kind of personal strength, intensity, and non-conformity that always seems to resonate with us,” said Jack and Lazaro speaking with i-D. “The collection derives much of its language from elements found throughout the history of the main line but rendered in a much more straightforward and accessible way.” That Eniola has been tapped for the campaign will only hasten sales and the overall vision.

Credits include: Client, Proenza Schouler; Campaign, PSWL Spring 2019; Creative design, Jack McCollough, Lazaro Hernandez; Styling, Carlos Nazario; Hair, Tina Outen; Makeup, Kanako Takase; Manicure, Alicia Torello; Set design, Julia Wagner; Creative direction, Brill Brill Studio; Casting, Midland Agency.

Eniola Abioro for PSWL Spring 2019 (Photography: Ethan James)

Eniola Abioro for PSWL Spring 2019 (Photography: Ethan James)

Eniola Abioro for PSWL Spring 2019 (Photography: Ethan James)

Eniola Abioro for PSWL Spring 2019 (Photography: Ethan James)