The 1990s, that sturdy and unkillable decade, is back! Truth is that it actually never departed and in fact resides in a nearby Airbnb in between press releases heralding its return. The latest appearance of the decade that brought the planet everything from Power Rangers to the Real World is an all new fragrance advertising campaign from All Saints starring Next’s own Tyler Blue Golden. What began as a single shop in London’s Notting Hill in 1994 has grown into a global clothing retailer with more than 200 stores worldwide. Partnering with Revlon, All Saints has unveiled a fragrance line with three unisex scents including Sunset Riot, Metal Wave and Incense City. The campaign was photographed by Daniel Jackson and includes Tyler, who embodies the All Saint ethos of the last nearly quarter century of the British label. Until the 1990s returns yet again, savor its lasting image indelibly transmitted by Tyler Blue Golden.

Credits include: Client, All Saints; Campaign, Fragrance; Photography, Daniel Jackson; Creative direction, Wil Beedle; Styling, Caroline Newell; Hair, Paolo Soffiatti; Makeup, Hiromi Ueda; Casting, Liz Goldson at AM Casting.

Tyler Blue Golden Stars in All Saints Fragrance Campaign (Photography: Daniel Jackson)

Tyler Blue Golden Stars in All Saints Fragrance Campaign (Photography: Daniel Jackson)