Universalism ain’t easy, but somebody’s got to do it. Philosophers have been grappling with the concept since antiquity and yet there is no broad, overarching consensus on the matter. There are no universals when it comes to universalism in other words. Just try telling any of this to the Maybelline, which is set to release its own line of Made For All Lipstick in January 2019. The campaign by Alexi Lubomirski starring Next’s own Larsen Thompson and Mical Bockru broke in the last 24 hours and provides a compelling glimpse of the lipstick’s versatility. That a lipstick as ubiquitous as any other cosmetic sold by Maybelline at drugstores across the land can look incredible on beautiful, professional models is a testament to its universality. Does what it says on the tin and then some.

Visit maybelline.com to purchase.

Credits include: Client, Maybelline; Campaign, Made For All Lipstick Spring 2019; Photography, Alexi Lubomirski; Styling, Elizabeth Sulcer; Hair, Cyndia Harvey; Makeup, Erin Parsons.

Larsen Thompson & Mical Bockru star in Maybelline Made for All Lipstick campaign (Photography: Alexi Lubomirski)

Larsen Thompson & Mical Bockru star in Maybelline Made for All Lipstick campaign (Photography: Alexi Lubomirski)