Very little in fashion is down to happenstance. That dress on that magazine cover is likey the result of the advertising at the front of book. The beautiful person seated front row in Paris is there for a reason. Still, not all of fashion is the result of cold calculations made hovering over spread sheets. One unlikely source of what to the untrained eye damn sure looks like spontaneous beauty is in fact an online fashion retailer. Net-a-Porter has parlayed expertise in the digital retail space into the realm of editorial fashion shoots that would give a lot of magazines a run for there money. The latest issue of its magazine Porter features a breathtaking story starring Hiandra Martinez photographed by Yelena Yemchuk in the windswept climes of Marrakech. If Net-a-Porter was simply about selling clothes with the greatest possible margins, then this exercise with an extraordinary model in North Africa would likely never have happened. That is a beautiful thing.

Visit net-a-porter.com to purchase this issue.

Credits include: Publication, Porter Summer 2019; Title, “Free Spirit”; Photography, Yelena Yemchuk; Styling, Cathy Kasterine; Hair, Neil Moodie at Bryant Artists; Makeup, Georgina Graham at Management Artists; Production, Super Production.

Hiandra Martinez | Porter Summer 2019 (Photography: Yelena Yemchuk)

Hiandra Martinez | Porter Summer 2019 (Photography: Yelena Yemchuk)