State bureaucracies know him as Robert Semjonovs, but to regular folk who might wear an occasional python boot, he is Baby. The Latvian heartthrob with pouty lips has a new magazine cover for the Summer 2019 issue of SID by photographer Hadar Pitchon. This cover, a career first, features Baby wearing a double denim ensemble, jacket and trouser, by Helmut Lang. The corresponding cover story borrows its title “Here, in this city right now you are one of thousands” from a 2011 poem by East London writer Max Wallis. As the title suggests, there is a degree of alienation from modern life at work, none of which prevents the intrepid Baby from rising to the occasion and giving it his all.

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Credits include: Publication, SID Magazine Nº16 Summer 2019; Title, “Here, in this city right now you are one of thousands”; Photography, Hadar Pitchon; Styling, Sylvester Yiu; Production, ROKII Production; Title, from the poem “Lonely Hearts United” by Max Wallis.

Robert Semjonovs | SID Magazine Summer 2019 (Photography: Hadar Pitchon)

Robert Semjonovs | SID Magazine Summer 2019 (Photography: Hadar Pitchon)