The timing of a Western styled magazine cover could not be better, what with the sustained global dominance of “Old Town Road” and all, but that sort of good fortune was all but guaranteed with the casting of João Knorr for the latest cover of GQ Style Brasil. Riding until he can’t no more, João claims this new cover wearing a cowboy hat from Gucci — still waiting at time of press for verification of Wrangler in fact being stitched on the seat of his denim booty. Photoraphed by Nicole Heiniger, the cover looks like a commercial certainty, truly bankable. Take that horse, then João, ride it until physical limitations overwhelm any forward momentum.

Visit gq.globo.com to see more of this issue.

Credits include: Publication, GQ Style Brasil Winter 2019; Photography, Nicole Heiniger; Styling, Lucas Boccalão; Grooming, Vicente Lujan.

João Knorr | GQ Style Brasil Winter 2019 (Photography: João Knorr)

João Knorr | GQ Style Brasil Winter 2019 (Photography: João Knorr)