Adventure, freedom, and a general promise of anything but this are the perennial offerings for advertising. In the hands of talented creatives, a campaign can really travel places. The Miu Miu Fall / Winter 2019 campaign is a case in point. Starring Abby Champion and Tang He, the campaign by photographer Eddie Wrey and stylist Katie Grand harnesses the vitality of youth and the grandeur of the great outdoors to advance Miuccia Prada’s collection for autumn. Shot in Big Sky Country, the photographs evoke a frontier the United States Census Bureau closed nearly 130 years ago. Never mind history, though as Abby Champion and Tang He are so very clearly the future.

Visit miumiu.com to see this campaign in full.

Credits include: Client, Miu Miu; Campaign, Women’s Ready-To-Wear Fall / Winter 2019; Creative design, Miuccia Prada; Photography, Eddie Wrey; Styling, Katie Grand; Hair, Anthony Turner; Makeup, Diane Kendal; Set design, Stefan Beckman; Casting, Anita Bitton at The Establishment NY.

Abby Champion & Tang He for Miu Miu Fall / Winter 2019 (Photography: Eddie Wrey)

Abby Champion & Tang He for Miu Miu Fall / Winter 2019 (Photography: Eddie Wrey)

Abby Champion for Miu Miu Fall / Winter 2019 (Photography: Eddie Wrey)

Abby Champion for Miu Miu Fall / Winter 2019 (Photography: Eddie Wrey)