Oddly satisfying is a genre of videos on the Interweb wherein repetitive actions are performed that are pleasing to viewers. A knife cuts through sculpted sand, a machine folds a polo shirt, a fist closes in a vat of slime, each act in its own way is immensely satisfying. The symmetry that figures into satisfying videos also appears in the casting of the newly released Saint Laurent Winter 2019 advertising campaign. Readers will recognize the face of the campaign photographed by Juergen Teller, namely Swedish stunner Vilma Sjöberg. In late February on what was the first day of fashion week in Paris, Vilma walked in Anthony Vaccarello’s Saint Laurent runway show, she was a worldwide exclusive. The look she wore that night, a full length white coat over a short black dress, stockings, and stiletto heels. The lights were bright that evening, Vilma wore shades. Months later, a full 152 days, Vilma wears the very same look for the corresponding campaign. The symmetry is rich, the satisfaction high, but anyone reading these words is likely to agree there isn’t a knife sharp enough or a mound of Kinetic Sand high enough to generate the gratification Vilma Sjöberg does in this Saint Laurent campaign.

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Credits include: Client, Saint Laurent; Campaign, Women’s Ready-To-Wear Winter 2019; Creative design, Anthony Vaccarello; Photography, Juergen Teller; Styling, Alastair McKimm; Hair, Duffy; Makeup, Kanako Takase; Casting, Piergiorgio Del Moro, Samuel Ellis.

Vilma Sjöjberg for Saint Laurent Winter 2019 (Photography: Juergen Teller)

Vilma Sjöjberg for Saint Laurent Winter 2019 (Photography: Juergen Teller)