“It’s when you make your decisions on your own terms,” says Dua Lipa in the newly released announcement for the YSL Beauté fragrance Libre. “That to me is what freedom is.” The pop star knows a thing or two about freedom, she has long since penned the new rules and is now poised to embrace this liberation with a new fragrance contract with Yves Saint Laurent Beauté. Early today Dua revealed on Instagram the new fragrance and it is understood the actual advertising campaign by photographer Nabil Elderkin is set for later release. Libre launches today, 1 August, in the United States and will be available in American stores later this month on the 15, followed by a rollout in Europe.

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Credits include: Client, YSL Beauté; Campaign, Libre.

Dua Lipa Reveals YSL Beauté Scent Libre

Dua Lipa Reveals YSL Beauté Scent Libre