Not content any longer to file postcards from distant shores, Proenza Schouler today debuted its Fall / Winter 2019 advertising campaign. Fascinating as geology on a rock island in the Mediterranean is, no mineral can possibly captivate like Binx Walton does against the backdrop of New York City. Photographed by Pierre Ange Carlotti, the campaign draws from its creative energy from the runway show staged on the 22nd floor of 55 Hudson Yards earlier this year. The skyline is considerably moodier than it was that Tuesday afternoon in February, which could not be appropriate for these times. As for Binx, the sight of her face is worth a thousand postcards.

Visit proenzaschouler.com.

Credits include: Client, Proenza Schouler; Campaign, Women’s Ready-To-Wear Fall / Winter 2019; Creative design, Jack McCollough, Lazaro Hernandez; Photography, Pierre Ange Carlotti; Styling, Camilla Nickerson; Hair, Holli Smith; Makeup, Dick Page; Casting, Ashley Brokaw.

Binx Walton for Proenza Schouler Fall / Winter 2019 (Photography: Pierre Ange Carlotti)

Binx Walton for Proenza Schouler Fall / Winter 2019 (Photography: Pierre Ange Carlotti)

Binx Walton for Proenza Schouler Fall / Winter 2019 (Photography: Pierre Ange Carlotti)

Binx Walton for Proenza Schouler Fall / Winter 2019 (Photography: Pierre Ange Carlotti)