Hardly anyone could ever fault British designer Margaret Howell for making anything other than clothes. It is after all what she does. In a world awash in origin stories for the myriad and otherwise mundane products in our lives there is something incredibly refreshing about a designer who makes clothes. The Margaret Howell Autumn / Winter 2019 advertising campaign by photographer Jack Davison goes the distance in extending this notion. The campaign, which was shot in Goldsmiths Centre for Contemporary Art in London stars Georgia Howorth, and is a no-nonsense affair. Georgia in particular exudes the spirit of the collection, which is all a designer really needs and something Margaret Howell most certainly gets.

Visit margarethowell.co.uk to see this campaign in full.

Credits include: Client, Margaret Howell; Campaign, Women’s Ready-To-Wear Autumn / Winter 2019; Creative design, Margaret Howell; Photography, Jack Davison; Styling, Beat Bolliger; Hair, Mari Ohashi; Makeup, Níamh Quinn; Casting, Holly Cullen.

Georgia Howorth for Margaret Howell Autumn / Winter 2019 (Photography: Jack Davison)

Georgia Howorth for Margaret Howell Autumn / Winter 2019 (Photography: Jack Davison)

Georgia Howorth for Margaret Howell Autumn / Winter 2019 (Photography: Jack Davison)

Georgia Howorth for Margaret Howell Autumn / Winter 2019 (Photography: Jack Davison)