At some point the mantle of content production was assumed by much of everyone and everything. Smartphones and access to the Internet accelerated this process, which yielded boatloads of cat videos and the like, fundamentally changed the relationships people had with each other and the products they use. No longer could a credit card simply extort customers at annual percentage rates of 14.99%-25.99%, nah, it would also need to publish a lifestyle magazine in order to reproduce en masse the aspirational relationships card holders have with their stuff. Enter Departures, the compulsory magazine mailed to American Express Platinum holders seven times a year. Junk mail to some, editorial opportunity to others, Departures is niche to be sure, but a story in the latest issue by photographer Cameron McCool and stylist Paul Sinclair featuring Paris Brosnan (pictured), Jeffrey Wahlberg, and Tucker Tripp provides ample proof of concept. Titled “The Sabbatical,” the mostly black and white exercise puts paid to the idea that credit cards are only predatory lenders, American Express, that beacon in the night, is also a legitimate content producer. Three boys now have new pictures in their books and on their Instagrams, a credit card company has a slick publication to finesse its image. This is a win for just about everyone, not least of which are content consumers.

Visit departures-international.com.

Credits include: Departures October 2019; Title, “The Sabbatical”; Photography, Cameron McCool; Styling, Paul Sinclaire.

Paris Brosnan | Departures October 2019 (Photography: Cameron McCool)

Paris Brosnan | Departures October 2019 (Photography: Cameron McCool)