For its Croisière 2020 advertising campaign by Juergen Teller, Miu Miu returns to the pin it left the map of Paris back in June, that’s right, the Hippodrome d’Auteuil. Not only does the picturesque setting preserve continuity between runway show and print, the casting of Abby Champion and Tang He also extends the mirth of that warm day in June in which both featured in the lineup. A Parisian racecourse in summer also provides an inescapable metaphor, forward motion and circumnavigation through a field of daunting obstacles. Playing with the formal codes of horse racing is something that reportedly appealed to Miuccia Prada, especially in a world climate where conservatism is on the rise. “If I have to say something, it’s about playing with conservatism, with glamour and fun. Conservatism is something that worries me in general.” In the deft hands of Miu Miu’s chief creative or for that matter Juergen Teller, conservatism is defanged and transformed into something entirely more intriguing.

Visit miumiu.com to see this campaign in full.

Credits include: Client, Miu Miu; Campaign, Croisière 2020; Creative design, Miuccia Prada; Photography, Juergen Teller; Styling, Katie Grand; Hair, Guido Palau; Makeup, Pat McGrath; Casting, Anita Bitton at The Establishment NY.

Abby Champion for Miu Miu Croisière 2020 (Photography: Juergen Teller)

Abby Champion for Miu Miu Croisière 2020 (Photography: Juergen Teller)

Tang He for Miu Miu Croisière 2020 (Photography: Juergen Teller)

Tang He for Miu Miu Croisière 2020 (Photography: Juergen Teller)