A quarter century is how long Dsquared2 has been a going concern and on the basis of its Spring / Summer 2020 advertising campaign starring Abby Champion it appears in rude health. Photographed by Mert Alas and Marcus Piggott, the campaign leans into the denim and leather accessories that are a mainstay of the label founded in 1995 by twin brothers Dean and Dan Caten. Abby for her part shows great poise in the campaign balancing atop a backless chair on her left foot. When paired with the campaign’s corresponding short film in which Abby performs a cartwheel, it is immediately evident that the campaign is not reliant on stunt doubles — it’s all Abby!

Visit dsquared2.com to see more of this campaign.

Credits include: Client, Dsquared2; Campaign, Women’s Ready-To-Wear Spring / Summer 2020; Photography, Mert Alas, Marcus Piggott; Creative direction, Giovanni Bianco; Styling, Semra Russell; Hair, Anthony Turner; Makeup, Isamaya Ffrench; Manicure, Lauren Michelle Pires; Casting, Piergiorgio Del Moro.

Abby Champion for Dsquared2 Spring / Summer 2020 (Photography: Mert Alas & Marcus Piggott)

Abby Champion for Dsquared2 Spring / Summer 2020 (Photography: Mert Alas & Marcus Piggott)