The Michael Kors Collection Spring 2020 advertising campaign is said to be a celebration of American style and in these divisive times the casting of Ugbad Abdi looks an especially inspired choice. The campaign photographed by Inez and Vinoodh leans into the country club, that bastion of American luxury. Ugbad leads the campaign wearing the look she wore to open the corresponding runway show last September. Leaning against an immaculate 1965 Lincoln Continental, Ugbad looks into the camera with quiet authority. The focal point is all hers, an American beauty who began life at the precarious margins of East Africa. The importance of the optics of the campaign cannot be overstated and it could not happen to a more deserving, more beloved model than Ugbad.

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Credits include: Client, Michael Kors; Campaign, Michael Kors Collection Spring 2020; Photography, Inez van Lamsweerde and Vinoodh Matadin; Styling, Paul Cavaco; Hair, James Pecis; Makeup, Dick Page; Casting, Piergiorgio Del Moro.

Ugbad Abdi for Michael Kors Collection Spring 2020 (Photography: Inez & Vinoodh)

Ugbad Abdi for Michael Kors Collection Spring 2020 (Photography: Inez & Vinoodh)