From the shores of Malibu last season to the banks of the Colorado River comes the latest advertising campaign for Saint Laurent, and lo, it stars none other than Binx Walton. Last September in Paris amidst a dazzling light display, Binx took to the runway as a Saint Laurent exclusive and this week at the business end of the season she is now a central figure in the campaign by photographer Juergen Teller. Photographed near Page, Arizona, the campaign takes as its backdrop the outgrowth of some 6 million years of geological processes. Such a setting is a clever conceit, a reminder of the epic scales to which Anthony Vaccarello has long striven.

Visit instagram/ysl to see more of this campaign.

Credits include: Client, Saint Laurent; Campaign, Women’s Ready-To-Wear Summer 2020; Creative design, Anthony Vaccarello; Photography, Juergen Teller; Styling, Paul Sinclaire; Hair, Duffy; Makeup, Kanako Takase; Casting, Piergiorgio Del Moro, Samuel Ellis.

Binx Walton for Saint Laurent Summer 2020 (Photography: Juergen Teller)

Binx Walton for Saint Laurent Summer 2020 (Photography: Juergen Teller)