To Cornwall, then, where on the shores of the Celtic Sea lies the picturesque town of St Ives, site of the Church’s Spring / Summer 2020 advertising campaign starring Next London’s own Kit Butler. Photographed by Brett Lloyd, the campaign makes the most of this former fishing village that traces its founding legend back to the 5th century arrival of the Irish saint Ia of Cornwall. These days St Ives mostly caters to hospitality and tourism, not to mention the odd bit of advertising. Kit has a fair bit of form when it comes to Church’s and in fact this is his fourth campaign for the English shoe maker in as many years.

Visit church-footwear.com to see this campaign in full.

Credits include: Client, Church’s; Campaign, Spring / Summer 2020; Photography, Brett Lloyd; Art direction, Marco Braga, Giuliano Federico; Styling, Giovanni Dario Laudicina.

Kit Butler for Church’s Spring / Summer 2020 (Photography: Brett Lloyd)

Kit Butler for Church’s Spring / Summer 2020 (Photography: Brett Lloyd)

Kit Butler for Church’s Spring / Summer 2020 (Photography: Brett Lloyd)

Kit Butler for Church’s Spring / Summer 2020 (Photography: Brett Lloyd)